Audience Strategy

Segmentation and audience strategy

LATEST

Analytics

The KPI your dashboard refuses to show you

•

Apr 15, 2026

Analytics

Why good newsletters still struggle to land founding sponsors

Jennifer Gibbs

•

Apr 7, 2026

Retention

Your free list is an untapped revenue source

•

Mar 31, 2026

Retention

You're building a list, not a legacy.

•

Mar 24, 2026

Analytics

Most monetization fails at step one. Most people skip to step three.

•

Mar 17, 2026

Analytics

The pressures your readers are up against are crowding out their inbox.

Jennifer Gibbs

•

Mar 10, 2026

Automation

This is why your list “mysteriously” slides into Promotions.

Jennifer Gibbs

•

Feb 17, 2026

Analytics

Find out what your newsletter is worth in 2 minutes (or less)

Jennifer Gibbs

•

Jan 20, 2026

Analytics

The 6 questions that predict your success with sponsors

Jennifer Gibbs

•

Jan 13, 2026

Retention

Is your newsletter invisible, forgettable, or sticky?

Jennifer Gibbs

•

Jan 6, 2026

Retention

You're treating subscribers like hookups (and they can tell)

Jennifer Gibbs

•

Dec 30, 2025

Analytics

Your January plan is hiding in someone else’s inbox

Jennifer Gibbs

•

Dec 23, 2025

Monetization

Your subscriber list is an asset. Start treating it like one.

Jennifer Gibbs

•

Dec 2, 2025

Analytics

Is polish killing your newsletter game?

•

Nov 11, 2025

Monetization

How to earn from your emails (before your next send)

•

Oct 28, 2025

Analytics

Before your next send, run this 3-minute test

•

Oct 14, 2025

Monetization

Is Skool the future or just another shiny object?

•

Oct 7, 2025

Audience Strategy

AI Can Help. It Can Also Hurt. Here’s The Line

•

Sep 30, 2025

Retention

Is your CPA killing your ROI?

•

Sep 16, 2025

Deliverability

Is Yahoo quietly clipping your reach?

•

Aug 26, 2025

Retention

Gmail's "Manage Subscriptions" + what it means for your list

•

Aug 12, 2025

Retention

Gmail's subscription hub is live - build your off-ramp right away

•

Jul 22, 2025

Audience Strategy

LATEST

The KPI your dashboard refuses to show you

Why good newsletters still struggle to land founding sponsors

Your free list is an untapped revenue source

You're building a list, not a legacy.

Most monetization fails at step one. Most people skip to step three.

The pressures your readers are up against are crowding out their inbox.

This is why your list “mysteriously” slides into Promotions.

Find out what your newsletter is worth in 2 minutes (or less)

The 6 questions that predict your success with sponsors

Is your newsletter invisible, forgettable, or sticky?

You're treating subscribers like hookups (and they can tell)

Your January plan is hiding in someone else’s inbox

Your subscriber list is an asset. Start treating it like one.

Is polish killing your newsletter game?

How to earn from your emails (before your next send)

Before your next send, run this 3-minute test

Is Skool the future or just another shiny object?

AI Can Help. It Can Also Hurt. Here’s The Line

Is your CPA killing your ROI?

Is Yahoo quietly clipping your reach?

Gmail's "Manage Subscriptions" + what it means for your list

Gmail's subscription hub is live - build your off-ramp right away

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