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Oliver Buchannon
Jennifer Gibbs

I'm Jenn, and I fix broken newsletters for a living. After 20+ years in email marketing and a career highlight of driving 137% weekly revenue growth at LEADMARK, I started Help My Newsletter because I kept seeing the same problems destroy good newsletters: deliverability meltdowns, botched migrations, and "growth strategies" that grow nothing but frustration. I specialize in the unglamorous stuff that actually matters: beehiiv optimization, email authentication, Microsoft rejections, and technical troubleshooting that makes your eyes glaze over but your metrics soar. I wrote Big List Energy because I'm tired of watching creators chase vanity metrics when 500 engaged subscribers will outperform 50,000 dead ones every time. No fluff. No "just be consistent" advice. If your newsletter is bleeding subscribers or your emails are landing in spam, you're in the right place.


The 6 questions that predict your success with sponsors

The 6 questions that predict your success with sponsors

If you can't answer 3 of 4, you're not ready yet. The pass-fail scorecard + the 48-hour fix.

Is your newsletter invisible, forgettable, or sticky?

Is your newsletter invisible, forgettable, or sticky?

This 60-second audit will tell you exactly where you stand (and what to fix first)

You're treating subscribers like hookups (and they can tell)

You're treating subscribers like hookups (and they can tell)

Build ONE checkpoint this week that saves 20% of subscribers about to ghost you.

Your January plan is hiding in someone else’s inbox

Your January plan is hiding in someone else’s inbox

Subscribe → track → copy the good parts → ship.

Your 2024 growth strategy won't work in 2026

Your 2024 growth strategy won't work in 2026

Operators who'll rally in 2026 will master one channel first. Ready to figure out yours?

December = best testing month of the year

December = best testing month of the year

Lower stakes, smaller audience, perfect validation window. Here's what to test before 2026 starts.

Your subscriber list is an asset. Start treating it like one.

Your subscriber list is an asset. Start treating it like one.

4 classic revenue pillars plus weird little plays that make your list pay you back this quarter.

Should you even be sending this week?

Should you even be sending this week?

Most operators ask "what should I send?" Wrong question. Here's what actually matters →

Are you still optimizing the wrong thing?

Are you still optimizing the wrong thing?

90% of newsletter operators obsess over rhythm and ignore the leak. Here's the fix.

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