I've had the privilege of seeing Jennifer operate at a very high level when it comes to building and scaling newsletters on Beehiiv. She's not just familiar with the platform, she truly understands how to use every component to grow an engaged audience and turn a newsletter into a real business.

What sets Jennifer apart is her depth of experience. She's spent years studying the systems, growth levers, and creative processes that make a newsletter successful, from branding and design to segmentation, monetization, and deliverability. She knows how to translate strategy into execution inside Beehiiv: designing templates that perform, setting up automations that convert, and optimizing every piece of the funnel to increase reader retention and open rates.

She has a clear grasp of what separates an average publication from a top-tier one, things like consistent voice, data-driven iteration, audience feedback loops, and strategic cross-promotion. Whether it's growing a new publication from zero or taking an established one to the next level, Jennifer brings both the creative eye and the technical skillset to make it happen.

What also stands out is her ability to teach and support others. She doesn't just do the work, she helps people understand the "why" behind it, so they can sustain their growth long-term. Jennifer is one of those rare people who combines marketing intuition, operational precision, and genuine enthusiasm for helping creators succeed.

If you're looking for someone who can help you master Beehiiv, grow your subscribers, and build a thriving newsletter brand, Jennifer is absolutely the person you want guiding you.

I will make this easy. Not only is Jennifer Gibbs my go-to person for everything related to market and list building for newsletters, she is one of my favorite people on the planet.

I first met Jennifer Gibbs in 2021 in a meeting at Sales Agency. Although my relationship with that group did not pan out, the business relationship and friendship with Jennifer was just beginning.

From the first meeting, it was clear that she understood content, lead generation, SEO, and other aspects of the marketing process at a deeper level than most people I have ever met in our industry.

The remarkable thing about her is that, unlike most of the other marketing and content experts, she was willing to share her knowledge. Most marketing folks I have met protect their knowledge like it is the Hope Diamond, but Jennifer is not only willing but eager to teach what she knows to others.

I am a self-confessed marketing moron. I understand markets at a high level. I can create strong content. I am good in a face-to-face setting. Marketing on a broad scale to people I have never met and likely never will meet is not one of my talents.

Jennifer has been extremely generous about sharing her knowledge with me and taking the time to explain it in ways that break through my clouds of marketing ignorance.

More so than any other marketing-focused individual I had ever met, Jennifer understands the importance of the quality of the content. Gathering names is not all that difficult. I know several people in our industry with huge files. Unfortunately, nobody in those files has the interest or capacity to buy anything I have to offer. Building a list of people who appreciate the nature of the content, are excited about the opportunity it presents, and have the ability and desire to buy is a far more difficult task. Jennifer has consistently exhibited the ability to accomplish this task.

Jennifer has also impressed me with the way she embraced the use of AI and moved way up the learning curve. While many of her competitors and colleagues were bemoaning the rise of AI and decrying the possibilities, Jennifer was embracing and investigating the breakthrough possibilities of generative AI in the marketing process and content development.

There is one thing I have observed over the years. Jennifer has built incredible teams during the time I have known her. Her loyalty to the people she leads is impressive. Even more impressive has been the loyalty her people showed to her.

As someone who's been a business journalist, financial columnist and analyst for more than 40 years, I know how to spot someone with special talents. And "special" is a label Jennifer Gibbs has earned.

She's a lightning-fast study on the newest innovations – and can simplify and teach them in a manner that "lights the path" for others to follow. She's a "Plus One" for any organization – meaning she's an additive plug-and-play thinker who magnifies the sum-of-the-parts.

She's a consummate networker. And she's an incredible sounding board and brainstormer. In fact, I can't remember a single discussion that didn't gift me new insights I immediately put to work.

Maybe my greatest compliment: She's part of my colleague "call list" – my trusted circle of folks who I speak to several times each month.

Jennifer is an absolute pro when it comes to newsletters! She's amazing at setting up and growing them on Beehiiv - creating great content, designing beautiful landing pages, and reaching the right audience through smart list segmentation and strong deliverability.

Jennifer's mix of creativity and technical know-how makes her a fantastic addition to any team focused on building and scaling newsletters.

Working with Jenn has been an absolute delight. She is an expert on the Beehiiv platform, and within minutes of our initial consultation, she identified areas where I could enhance the effectiveness of my newsletter.

She has also been instrumental in helping me develop a roadmap of Beehiiv features that I can gradually implement to improve the overall performance of my newsletter. Additionally, she has proactively addressed potential issues, such as creating and optimizing segments to enhance deliverability.

I look forward to continuing our work together on my newsletter and would recommend her to anyone using the Beehiiv platform.